Win. At. Yelling.

In a somewhat disturbing case of life imitating art imitating life, December 15th marks the release of Brawndo, The Thirst Mutilator. If you haven't seen Idiocracy, this product bears some explaining.

Idiocracy is a "theoretical" take on a future 500 years from now in which dumb people take over the world. In this potential future, all water fountains are converted to dispense Brawndo, The Thirst Mutilator, on the basis of the fact that "It's Got Electrolytes". They also use it to water plants, because "It's what plants crave", except the salt kills all the plants. The whole point of that part of the movie is that energy drink marketing is all kind of dumb, and usually based on some questionable scientific claims.

And, of course, this is where the real world steps in and decides that there is a legitimate market for Brawndo... I feel like someone, somewhere has missed the point.

On the upside, their ad campaign seems to be pretty tongue-in-cheek, so maybe there is hope after all.